✅Top 120 Free Local Citations Builder Sites List
What is a Local Citation?
A local citation is any mention of your business on the web; it is any combination of your company name, phone number, address, zip or postal code, and website address. Citations in SEO are a key factor in improving your local search results.
Local citations come in various forms, for example:
- Company name.
- Company name & phone number.
- Company name, phone number, & address.
- Company name, phone number, address, & website.
- Company name, & website.
- Company phone number.
- And so on.
The term “citation” was coined by David Mihm in 2008 in his pivotal post, Local vs Traditional SEO: Why Citation Is the New Link.
A complete local citation should include the company name, address, and phone number, which is referred to as your “NAP”. A citation that does not include all three of these is sometimes referred to as a partial citation.
You’ll sometimes also hear people talk about a NAPW or a UNAP citation as well. The W refers to Website, and the U refers to URL. The website link you get from a citation offers you additional value, because it provides an extra data point that helps the search engines connect the citation to your business, so some people like to include it in the acronym.
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